Deep Dive Guide & RESOURCES

How to sell your Amazon FBA business in 2024

The comprehensive, unbiased free guide that leads you through the process of selling your Amazon FBA business.

Amazon Packageby ANIRUDH
Achieve your Dream Exit

The ultimate guide to selling your Amazon FBA business

Our guide leads you step-by-step through the exit process, answering key questions and outlining what to do at each stage to achieve a successful exit.

Lead you through the sale process

The guide takes you through the entire sale process, from getting your business prepared for sale to your life after-Amazon.

Increase your company's valuation

Learn how to get your business prepared for sale, including steps that can increase your valuation by hundreds of thousands of dollars.

Avoid costly mistakes

We share lessons and takeaways from our own muli-million dollar FBA Exit, including our expensive (and preventable) mistakes.

Your questions, answered.

Modules & topics

Move through the guide at your own pace. You can start at the beginning of the sale process or jump directly to specific topics.

Introduction

Introduction

A brief introduction to the guide, and our Amazon FBA exit story.
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The business sale process

The business sale process

Learn the five-steps of the business sale process that will take you from Seller to Sold, so you have a solid understanding of the path that lies ahead.
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When should you sell?

When should you sell?

Explore the key factors to consider when deciding when to sell your Amazon FBA business
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Preparing your business for sale

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Preparing your business for sale

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Other considerations

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Other considerations

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Increasing your company's valuation

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Increasing your company's valuation

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Assembling your team

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Assembling your team

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Finding a buyer

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Finding a buyer

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Receiving an offer

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Receiving an offer

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Negotiating terms

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Negotiating terms

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The Due Diligence Process

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The Due Diligence Process

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The Purchase Agreement

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The Purchase Agreement

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The finish line

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The finish line

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After contracts have been signed

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After contracts have been signed

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Wrapping up

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Wrapping up

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Your guides

Five Star Exit has been created by Oliver and David, two friends who sold their Amazon FBA business for millions of dollars.

They've combined hours of research with their hard-won, first-hand experience to create this comprehensive guide, providing Amazon Seller's with a clear roadmap for a high-value, life-changing exit.

Launched multiple category-leading products
Sold their Amazon FBA business for millions of dollars
Oliver Stevens, Co-founder of Five Star Exit
Oliver Stevens
Co-Founder
David Turnbull, Cofounder of Five Star Exit
David Turnbull
Co-Founder

Frequently Asked Questions

Answers to common questions about selling an Amazon FBA business
Is my company's revenue large enough to interest buyers?

Quite possibly.

You'll generally have an easier time selling your company if your yearly revenue is $150,000+.

If you haven't reached that level then selling will probably be more difficult, but you should find the guide useful to help prepare for a future sale and raise your company's value.

When should I start preparing my business for sale?

If you want to unlock the full value of your FBA business you need to get started now.

Example: Let's assume your FBA business is currently valued at $1,000,000.

After reading through this guide you decide to spend a few hours each week preparing your business for sale. A few months later, you're ready to put your business on the market.

You learn that your preparation work has raised your valuation by 10% – an increase of $100,000, and a fantastic ROI for such small amount of work!

Won't a broker/M&A advisor help me with my business sale?

Brokers/M&A advisors play an important role in many deals, but they are primarily focused on the "Go to Market" stage – valuing your business, getting it in front of their pool of buyers and so on.

This deep-dive guide covers the entire sale process from start to finish, including all of the preparation work that needs to be done before you 'Go to Market'.

And preparation takes time. If you want to maxmize your valuation and increase the odds of a smooth, low-stress sale, it is better to get started as early as possible.

Does this guide cover how to start an FBA business / optimize my ads/ etc?

No, this guide is strictly focused on helping Amazon FBA business owners sell their existing businesses. But don't worry, there are plenty of courses that can help you.

Disclaimer

We are not lawyers, accountants or financial advisors.
The content on this website and associated resources should not be taken as legal or financial advice.
You should seek appropriate legal, financial and professional advice before attempting any company sale.